We believe in marketing that matters.

​You became a consultant so you could help your clients identify and address the challenges they are facing. You became a consultant so you could be of service. But your knowledge and experience only help you attract new clients if they can see you as someone who can help them solve a specific problem. 

That’s where Catchline Communications can help.

We believe that marketing is an integral part of how you serve your audience. The most effective way to differentiate your consulting practice is to demonstrate your expertise and show your audience that you are uniquely qualified to help them meet the challenges they face.

Catchline Communications will develop and implement a smart content strategy that demonstrates your expertise, expands your influence, and increases your impact so you can grow your consulting practice. By crafting quality content that speaks directly to your audience’s needs, we transform your marketing into an act of service that positions you as an invaluable resource.

Do you think we might be a good fit?

Schedule a 45-minute exploratory call. We'll talk about a few ways we might work together and come up with an initial plan. Once we've got an idea in place, we'll send you a written proposal with a firm cost estimate for you to consider.

A highly-specialized agency serving professional consultants.

​​Catchline Communications works with consultants who specialize in business management, strategic planning, marketing, information technology, nonprofits, branding, sales, finance, education, environmental health and safety, human resources, supply chain, and sustainability. But it isn’t just our focus that sets us apart:

Uniquely qualified.

Our principal is a trained attorney, experienced consultant, published writer, and avid learner. She combines her love for storytelling and years of consulting experience with the advocacy and research skills honed as a litigation attorney to develop and implement smart content marketing initiatives.

A smart and creative partner.

Solving business problems energizes us. If you’re looking for a partner who will listen carefully, ask questions, push back when necessary, and speak up when an issue needs closer examination, we’re a great addition to your team.

Tailored advice.

Most advice about content marketing is geared towards large companies with robust marketing departments. There is very little advice tailored to meet the needs of professional consultants. We study the industry’s best practices and scale them to achieve your goals. 

Practitioners of the craft.

We don’t just talk about content marketing. We actively practice the craft and hone our skills. We participate in a wide range of professional development programs that focus on content marketing, copywriting, editing, business management, leadership, and diversity, equity, and inclusion. 

Exceptional service and attention.

We are a boutique agency that carefully manages our workload so you always get our full attention. Our founder oversees the development and implementation of every content marketing strategy, working closely with a highly-experienced team of writers, designers, and SEO specialists. 

Erica Holthausen, Principal Strategist + Storyteller

​Erica Holthausen is an experienced content marketing professional who helps consultants demonstrate their expertise, expand their influence, and increase their impact through strategic and insightful content. As principal of Catchline Communications, she serves as chief strategist, writer, and editor. She develops original, high-quality content, including blog posts, white papers, ebooks, case studies, and newsletters. She also serves as a ghostwriter, collaborating with her clients to develop articles for trade journals and industry publications.  

Prior to establishing Catchline Communications, Erica held several senior-level positions in the nonprofit, consultancy, and agency worlds. But she started her career as an attorney. She credits her legal training with teaching her how to use persuasive writing techniques, ask the right questions, and translate complicated concepts into simple language. 

Erica has facilitated a marketing workshop for nonprofit professionals at Northern Essex Community College since 2013. She is a contributing writer for several magazines and is currently working on a number of personal essays and grappling with a novel. She holds a B.A. from The George Washington University and a J.D. from the University of Virginia School of Law. She lives in Newburyport, Massachusetts, where you will often find her reading a good book.