Authority Accelerator™
A bespoke engagement with an experienced editor who will help you navigate the publishing process and make sure that every article you write positions you as an authoritative expert.
Step into the spotlight. Become an authoritative expert.
Whether you want a more intensive, custom version of my signature Pathway to Publication™ or Credibility Catalyst™ program, or you're looking ongoing support from a writing coach, strategist, and editor, I will develop a bespoke three- to six-month engagement to meet your needs. Many of my clients start with one of my signature programs before working with me on strategy and development editing.
Strategy Sessions
Although I can offer ideas, you determine the goal of every strategy session. Strategy sessions might focus on brainstorming article ideas, developing outlines or headlines, looking at ways to repurpose existing content, drafting interview questions, or figuring out the best way to take advantage of a new opportunity.
Professional Editing
Editing is a deeply collaborative process. I use my proprietary CORD framework to evaluate and amplify the editorial quality of your work. To assist in the editing process, I ask that you provide a one-sentence summary of the article and any concerns you have about the piece. There are two phases to the editing process:
1. Developmental Edit. A developmental edit improves the structure and organization of the article. During this phase, I:
2. Substantive Edit. Once the structure is sound, I conduct a line-by-line edit of the article. During this phase, I:
After each round of edits, we schedule a call to review the copy, recommended changes, and comments together. My goal is to make the article as strong as possible while showcasing your voice, style, and expertise.
1. Developmental Edit. A developmental edit improves the structure and organization of the article. During this phase, I:
- Recommend ways to strengthen the headline, deck, and lede.
- Identify areas where the writing has strayed from its purpose.
- Point out opportunities to increase authority by adding detail or citations.
- Suggest ways to improve titles, headings, and subheadings.
- Indicate where the audience is unclear or the tone of voice shifts.
2. Substantive Edit. Once the structure is sound, I conduct a line-by-line edit of the article. During this phase, I:
- Tighten the structure of each sentence.
- Strengthen the copy so it is clear and compelling.
- Minimize and define jargon.
- Eliminate clichés and hyperbole.
- Identify inconsistencies.
After each round of edits, we schedule a call to review the copy, recommended changes, and comments together. My goal is to make the article as strong as possible while showcasing your voice, style, and expertise.
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"Incredible insight and research abilities."
“I had the good fortune to work with Erica on a project concerning affordable housing in Toronto. Her interest in the project, along with her incredible insight and research abilities made the project a tremendous success. On a personal note, Erica's personality and sense of humor made the project that much more enjoyable to work on. She is without a doubt one of the finest professionals I've had the pleasure to work with.” ~ Jim Dimanis, Executive Coach, exeCoaching International
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