Step into the spotlight. Become an authoritative expert.

​Whether you want a more intensive, custom version of one of my signature programs or a focused strategy session to clarify your next steps, I can recommend the right mix of services to ensure you get the support you need as you continue to build your reputation as an authoritative expert. The one-to-one services outlined below can be provided individually, or we can combine services to create a custom package that meets your needs. 
​PUBLICATION ROADMAP DEVELOPMENT
Choosing the right publication to help you reach your goals and knowing what to write about is much easier when you have a roadmap. During five 90-minute strategy sessions, we will:
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  • Create a roadmap that details your business objectives, outlines a pitch strategy, and profiles up to three media outlets that will help you reach the right audience and achieve your business objectives.
  • Define your body of work, starting with the overarching idea that defines your area of expertise and the themes and topics that will help you build your reputation as an authoritative expert.
  • Establish an editorial calendar with at least six well-developed article ideas that position you as an authoritative expert and demonstrate your experience-based expertise. 
Investment: $3,500
​STRATEGIC THOUGHT PARTNERSHIP
These three-month, renewable engagements offer a combination of structure and flexibility to meet your needs as you build your reputation as an authoritative expert. Monthly services include:
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  • A one-hour strategy session to set realistic goals and deadlines for the month, discuss new opportunities, and address any questions or concerns. 
  • Unlimited email access and up to three 15-minute laser coaching sessions to discuss new opportunities, answer questions, or clarify next steps. 
  • Developmental and substantive editing of one standard article for publication, with optional meetings after each round of edits to review the copy, recommended changes, and comments. 
Investment: $3,000
(Billed in three installments.)
​AUTHORITY-BUILDER STRATEGY SESSIONS
Authority-builder strategy sessions are designed to be flexible to address your most pressing needs. This service includes:
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  • A 30-minute discovery call to develop an agenda and determine the goal for the strategy session, which might include brainstorming article ideas, reviewing a pitch, or discussing an opportunity.
  • An in-depth review of relevant materials sent at least three days before our meeting.
  • A recording and transcript of the session, memorandum, and resources to help you move forward.
Investment: $1,000

Are you ready to step into the spotlight?

If you want to build your reputation as an authoritative expert by writing for associations, trade journals, and business magazines, schedule a 30-minute exploratory call to determine your next best steps. 
"Incredible insight and research abilities."

​​“I had the good fortune to work with Erica on a project concerning affordable housing in Toronto. Her interest in the project, along with her incredible insight and research abilities made the project a tremendous success. On a personal note, Erica's personality and sense of humor made the project that much more enjoyable to work on. She is without a doubt one of the finest professionals I've had the pleasure to work with.”
~ Jim Dimanis, Executive Coach, ​Fidere Management