What differentiates you from other consultants? Why should a client work with you instead of one of your competitors? What makes you uniquely qualified to help your clients address the challenges they face? Are you communicating this message in a way that is clear, concise, and compelling?

​Content marketing is an effective way to demonstrate your expertise, expand your influence, and increase your impact. It plays a vital role in your business development efforts and is, in many ways, an extension of your consulting practice. For many consulting practices, a blog is at the heart of their content marketing strategy. But a blog is only one type of content, and other formats are equally well-suited to serving as the foundation of your content marketing strategy.

​You became a consultant to be of service, to use your hard-earned knowledge and experience to help your clients thrive. Every new client is an opportunity for you to lean into your expertise and make a difference. But how do you sign those new clients? How do you create a robust consulting business that provides you with meaningful work as well as a substantial income?

​An editorial style guide is a set of rules that help you communicate with your audience in a manner that is consistent and genuine. It defines your voice and tone, outlines standards for sourcing and attribution, and resolves questions about grammar, spelling, language, and other matters of style where there is more than one right answer. It is an ever-evolving reference for writers, editors, and other content creators—including you.