​You became a consultant to be of service, to use your hard-earned knowledge and experience to help your clients thrive. Every new client is an opportunity for you to lean into your expertise and make a difference. But how do you sign those new clients? How do you create a robust consulting business that provides you with meaningful work as well as a substantial income?

​An editorial style guide is a set of rules that help you communicate with your audience in a manner that is consistent and genuine. It defines your voice and tone, outlines standards for sourcing and attribution, and resolves questions about grammar, spelling, language, and other matters of style where there is more than one right answer. It is an ever-evolving reference for writers, editors, and other content creators—including you.