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Building smart processes to streamline the workflow can make the work easier and the results more reliable, which keeps my head above water and my clients happy."
~ Mark Mason, Land Surveyor interviewed for Lifehacker
If you're thinking of writing for high-visibility publications, and you're wondering whether it's a good use of your time, there's one thing you should know: While most high-visibility publications require original content, many allow you to syndicate the published article after a short waiting period of 10 to 14 days.
But what does it mean to syndicate your published articles?
When you syndicate an article, you republish the same article to other websites, including those publications that accept syndicated content.
Some publications require you to change the title of the original article before publishing it elsewhere. Almost all request that you link back to the original article. Here is a five-step workflow for syndicating published articles:
If you’re writing articles for a high-visibility publication that allows you to syndicate your content, do it. You’ve already invested time and effort into writing an article for publication. Syndicating the content gets the piece in front of a lot more people for a small amount of effort.
And you don’t have to take all these steps — nor do you have to do them all at once. You may publish a new article every two weeks and decide to publish a newsletter on LinkedIn every month. So long as the articles you write are evergreen (remains relevant over time), you can make a plan that fits your schedule and gives you plenty of room to breathe.