​Content marketing is an effective way to demonstrate your expertise, expand your influence, and increase your impact. It plays a vital role in your business development efforts and is, in many ways, an extension of your consulting practice. For many consulting practices, a blog is at the heart of their content marketing strategy. But a blog is only one type of content, and other formats are equally well-suited to serving as the foundation of your content marketing strategy.

​You became a consultant to be of service, to use your hard-earned knowledge and experience to help your clients thrive. Every new client is an opportunity for you to lean into your expertise and make a difference. But how do you sign those new clients? How do you create a robust consulting business that provides you with meaningful work as well as a substantial income?