Resources that solve a problem, offer new insights, or tickle your gray matter.
“It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently.”
~ Warren Buffet, CEO of Berkshire Hathaway
Hundreds of influential blogs, trade journals, and business magazines seek contributed content. But not all of these publications will help you reach your goals. Before you pitch your idea for an article or column, identify the publications that will help you reach your goals. That will give you a shortlist to consider.
But how do you narrow down that shortlist?
Your pitch strategy must be grounded in research and a deep understanding of your goals and objectives. Once you have your shortlist, you must evaluate each option to ensure the publication’s style is compatible with yours.
We are judged by the company we keep. Industry leaders, colleagues, and prospective clients will make assumptions about your ideas, skill level, and credibility based on your affiliation with a particular publication. Make sure the publications you affiliate with reflect your personality and values.
Three elements to review to determine a publication's style.
Every publication has a particular writing style. The way the message is crafted influences the reader’s impression of the message. Style includes diction, tone, and voice. You want your style to complement the publication’s style. To determine the publication’s style, evaluate these three elements:
To get a sense of a publication’s style, you’ll need to study each one closely. Read several articles from the last year, and pay attention to the headlines. Headlines are where a publication’s voice shines. If a publication’s headlines, graphics, or topics of interest elicit a scowl or eye-roll, it’s probably not a good fit — no matter how popular the publication.