Resources that solve a problem, offer new insights, or tickle your gray matter.
"With hard work and smarts, almost any professional could become a thought leader in his or her company or field. Few ever try — and that's your competitive advantage. If you're willing to take the risk of sharing yourself and your ideas with the world, you're far ahead of the majority, who stay silent."
~ Dorie Clark, Stand Out
As an expert, you have extensive knowledge of a particular subject garnered through research, education, and experience. This ever-deepening knowledge informs your perspective; it is at the heart of who you are and how you want to make a difference in the world. You are always listening, learning, and taking the time to understand the problem behind the problem.
You've built your career on your hard-earned knowledge and experience. And while you are well-regarded by your colleagues and clients, you still feel like a well-kept secret.
Being great at what you do isn't the same as being known for what you do.
To earn a reputation as an authoritative expert in your field, you must do three things:
When you write articles for publication in business magazines like Entrepreneur, Inc., and Fast Company, you not only share your idea with the publication’s readers, but you demonstrate your credibility. These publications vetted you; they reviewed your credentials and, by choosing to publish your work, are signaling to their readers that your perspective is valuable. You can reinforce that perspective by sharing the most relevant credentials in your contributor bio. By writing articles that provide smart, actionable advice, you build your community even further.
There are many ways to become an authoritative expert. Still, it is impossible to achieve that goal if you don't share your ideas, demonstrate your credibility, and cultivate your community. The world is a noisy place. By sharing thoughtful and actionable insights, your audience will come to value your perspective, and your voice will be heard.