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"You can't just dance or paint or write or sculpt. Those are just verbs. You need a tangible idea to get you going."
~ Twyla Tharp, The Creative Habit
If you want to be regarded as a leading expert in your field, you need to have a BIG idea — a bold, insightful, and galvanizing idea — upon which to build your career and reputation.
Some people seem to be born knowing their BIG idea. But for most of us, unearthing, recognizing, and embracing our BIG idea takes time and focused effort. If you’re not sure where to start, or if you’re in the midst of the process, consider these five questions:
Developing your BIG idea requires you to take some time for thoughtful reflection and deep work. But you can get started now, with a simple 10-minute freewriting exercise:
Your BIG idea has the power to shape your corner of the world. It may start as just a spark of an idea based on experience or instinct, but that’s all you need. You’ll develop your idea further as you explore it. And one of the beautiful things about a BIG idea is that you will always be learning and deepening your understanding of your topic.
Take some time to develop your BIG idea, and then share it. But don’t wait too long. You’ll never know everything there is to know about your BIG idea, so take us on that journey of discovery with you. The more you share your thoughts on this topic, the more your audience will see you as someone who has ideas worth sharing.