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"Creating ridiculously good content is hard. Which is why you have to squeeze every drop of juice out of whatever content you create."
~ Ann Handley and C.C. Chapman, Content Rules
Once you publish an article in a high-visibility publication, you’ll want to make the most of that initial success. Writing for publication gets your ideas in front of a new audience, increasing your visibility. It differentiates you so you stand out from the crowd, and it gives you a great deal of credibility with your audience.
But it’s hard to realize these benefits if you don’t continuously promote your articles (and ideas) in several ways. Here’s how to get the greatest return on your investment in writing for high-visibility publications:
Writing for high-visibility publications is incredibly valuable. One article can inspire a prospective client to sign up for a lead generation offer or a potential partner to reach out and start a conversation.
You can significantly improve your chances of attracting that type of attention by syndicating, promoting, and repurposing your articles so you can share them with your audience multiple times. And if your articles are evergreen, continue to share them over time.
Why not make the most of the time and effort you’ve already invested in writing articles for publication?