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"A recipe has no soul. You, as the cook, must bring soul to the recipe." ~ Thomas Keller, The French Laundry Cookbook Writing for high-visibility publications is one of the most effective ways to build your reputation as an authoritative expert. It allows you to share your ideas with a well-established audience, demonstrates your credibility, and opens the doors to new opportunities and coveted speaking engagements. Building your reputation as an authoritative expert takes time and a consistent, focused effort. The options and advice can feel overwhelming. Even if you know that you want to write articles for publication, you still have to figure out which publications accept contributed content, how to choose the right publication, and what goes into a pitch. The good news? There's a recipe for writing for high-visibility publications. The PEACEFUL Publishing Method™ The PEACEFUL Publishing Method is a step-by-step approach to help you identify, pitch, and write for the right high-visibility publications and get results as quickly as possible in a way that minimizes the risks and the time, money, and energy you invest. Building your reputation as an authoritative expert requires you to play the long game. There are no shortcuts. But this step-by-step approach will keep you focused and moving forward. It will save you a tremendous amount of time and help you develop a plan that fits into your workflow.
If you want to increase your income, expand your influence, and magnify your impact, you must invest in building your reputation as an authoritative expert. Writing articles for publication is one way to accomplish that goal. As a strategy, it is most effective if you already know your audience, have experience working with them and getting them the results they seek, and feel compelled to share your message so you can make an impact as well as a living.
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