Resources that solve a problem, offer new insights, or tickle your gray matter.
"I love thinking. I love coming up with great ideas. I just get excited. Sometimes if I get a big idea, I'm just like a kid, like I've found a new toy."
~ Dolly Parton, as quoted in Southern Living
To write for high-visibility publications, you must consistently identify, develop, and share insightful ideas with the publication’s readers. For many, the process of presenting new ideas month after month after month feels daunting. As someone steeped in your work, you understand the challenges and solutions within your area of expertise. That clarity and depth of understanding might lead you to underestimate the value of your knowledge, experience, and insights.
But you are not your audience.
While information is widely available in our digital age, practical insights born of knowledge and experience are rare. But how do you discover and develop ideas that you can turn into shareable content?
Five steps to developing and sharing impactful ideas.
Like any worthy endeavor, developing and sharing impactful ideas is a skill you can learn, develop, and practice. And the more you develop and practice that skill, the easier and more enjoyable it becomes. Here are three steps to developing and sharing impactful ideas:
There is something almost magical about ideas. If you hold on too tightly, they slip right through your fingers, and you lose them. You have to dance with your ideas; otherwise, they might not stick around.
Ideas are woven into the fabric of the universe. It’s as if they are waiting for us to give them form and substance. Our job, then, is not to create ideas but to recognize them when we see them. The best ideas don’t exist in a vacuum. They dance with one another and with other people. The more you share and refine your ideas, the more impactful those ideas become, and the more new ideas invite you to dance.