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"Rush action and having a 'hot take' are the coin of the realm now, not methodical deliberation and rational consideration."
~ Vahe Gregorian, Columnist, The Kansas City Star
When a story starts trending, a video goes viral, or an event takes over the news cycle, sharing your thoughts on the matter can be tempting. In some cases, speaking up in support or opposition to an issue that is important to you is part of how you stay in alignment with your core values. In other instances, you may speak up to increase your visibility and demonstrate your expertise.
Three tactics you can use to respond to a trending story.
When a trending story strikes a chord with you, you must decide if you want to respond to the story and, if so, whether you want to respond as a private individual or as a professional. Responding as a professional means that you are lending the weight of your business experience and expertise to your response. If you are responding as a professional, there are three tactics you can use to respond to a trending story:
When done well, responding to a trending story can increase your visibility and position you as an expert in your field. But when done poorly, it can damage your reputation. Before responding to a trending story, think carefully about whether your response elevates the conversation or simply adds to the noise. Once you've decided to respond, think about which of the tactics above will help you reach your goals.