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 Building smart processes to streamline the workflow can make the work easier and the results more reliable, which keeps my head above water and my clients happy." ~ Mark Mason, Land Surveyor interviewed for Lifehacker If you're thinking of writing for high-visibility publications, and you're wondering whether it's a good use of your time, there's one thing you should know: While most high-visibility publications require original content, many allow you to syndicate the published article after a short waiting period (typically 10 to 14 days).
 "It's not the ink — it’s the think." ~ Robert Mankoff, Cartoon Editor, The New Yorker Many publications have specific guidelines about how to pitch your ideas. Some want you to pitch an article, some want you to pitch a column, and some want you to submit a completed article for consideration. Others offer no guidance at all. But every pitch incorporates the same core elements.
 "Cooking is like painting or writing a song. Just as there are only so many notes or colors, there are only so many flavors — it’s how you combine them that sets you apart." ~ Wolfgang Puck, Chef and Restaurateur Every article follows the same basic structure. It’s like a recipe. The more familiar you are with your ingredients and the more knowledgeable you are about how to combine them, the stronger a writer you will be — and the more you can play with the recipe.
 "If you want people to know about what you do and the things you care about, you have to share." ~ Austin Kleon, Share Your Work! Quiet brilliance doesn’t earn you a reputation as an authoritative expert.
 "A recipe has no soul. You, as the cook, must bring soul to the recipe." ~ Thomas Keller, The French Laundry Cookbook Writing for high-visibility publications is one of the most effective ways to build your reputation as an authoritative expert. It allows you to share your ideas with a well-established audience, demonstrates your credibility, and opens the doors to new opportunities and coveted speaking engagements.
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