Thought-Provoking content
Resources that solve a problem, offer new insights, or tickle your gray matter.
"If you want people to know about what you do and the things you care about, you have to share." ~ Austin Kleon, Share Your Work! Quiet brilliance doesn’t earn you a reputation as an authoritative expert.
"A recipe has no soul. You, as the cook, must bring soul to the recipe." ~ Thomas Keller, The French Laundry Cookbook Writing for high-visibility publications is one of the most effective ways to build your reputation as an authoritative expert. It allows you to share your ideas with a well-established audience, demonstrates your credibility, and opens the doors to new opportunities and coveted speaking engagements.
"[T]he fact-checking process can help you sleep better at night if you execute it faithfully." ~ Katie Sanders, managing editor of PolitiFact, as quoted on Poynter Your reputation as an authority is your most valuable asset, and it is up to you to protect it. Years ago, almost every publication had a team responsible for fact-checking every article. Most large media outlets had teams of specially-trained fact-checkers, while smaller publications required the editorial staff to check the facts of each article they edited. But today, most outlets rely on the writer to fact-check their work and attest to its accuracy.
"Don't worry about people stealing an idea. If it's original, you will have to ram it down their throats." ~ Howard H. Aiken, as quoted by Robert Slater in Portraits in Silicon According to the Oxford English Dictionary, the term "thought leader" first appeared in writing in 1887. But it didn't take hold until more than one hundred years later when Joel Kurtzman, editor-in-chief of Strategy & Business magazine, started a column profiling thought leaders of the day. "A thought leader is recognized by peers, customers, and industry experts as someone who deeply understands the business they are in, the needs of their customers and the broader marketplace in which they operate," said Kurtzman. "They have distinctively original ideas, unique points of view, and new insights.”
"You can't just dance or paint or write or sculpt. Those are just verbs. You need a tangible idea to get you going." ~ Twyla Tharp, The Creative Habit If you want to be regarded as a leading expert in your field, you need to have a BIG idea — a bold, insightful, and galvanizing idea — upon which to build your career and reputation.
|
The Authoritative Expert
A fortnightly email newsletter packed with actionable tips and resources. |
Catchline Communications
57 Denison Avenue New London, CT 06320 +1 (978) 394-9750 hello@catchlinecommunications.com |
Hours of Operation
Monday through Friday 9 AM — 5 PM Eastern |