Resources that solve a problem, offer new insights, or tickle your gray matter.
Building smart processes to streamline the workflow can make the work easier and the results more reliable, which keeps my head above water and my clients happy."
~ Mark Mason, Land Surveyor interviewed for Lifehacker
If you're thinking of writing for high-visibility publications, and you're wondering whether it's a good use of your time, there's one thing you should know: While most high-visibility publications require original content, many allow you to syndicate the published article after a short waiting period (typically 10 to 14 days).
"It's not the ink — it’s the think."
~ Robert Mankoff, Cartoon Editor, The New Yorker
Many publications have specific guidelines about how to pitch your ideas. Some want you to pitch an article, some want you to pitch a column, and some want you to submit a completed article for consideration. Others offer no guidance at all. But every pitch incorporates the same core elements.
"Cooking is like painting or writing a song. Just as there are only so many notes or colors, there are only so many flavors — it’s how you combine them that sets you apart."
~ Wolfgang Puck, Chef and Restaurateur
Every article follows the same basic structure. It’s like a recipe. The more familiar you are with your ingredients and the more knowledgeable you are about how to combine them, the stronger a writer you will be — and the more you can play with the recipe.
"A recipe has no soul. You, as the cook, must bring soul to the recipe."
~ Thomas Keller, The French Laundry Cookbook
Writing for high-visibility publications is one of the most effective ways to build your reputation as an authoritative expert. It allows you to share your ideas with a well-established audience, demonstrates your credibility, and opens the doors to new opportunities and coveted speaking engagements.