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Thought-Provoking content

Resources that solve a problem, offer new insights, or tickle your gray matter.

How to Tame Writer's Block

 
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"What I try to do is write. I may write for two weeks 'the cat sat on the mat, that is that, not a rat.' And it might be just the most boring and awful stuff. But I try. When I'm writing, I write. And then it's as if the muse is convinced that I'm serious and says, 'Okay. Okay. I'll come.'"
~ Maya Angelou, Writers Dreaming
You cannot tame writer’s block if you don’t understand what it is or what is causing it. But while “writer’s block” is a common term, every writer’s experience is a little different, and there is no one agreed-upon definition. 

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How to Increase the Return on Your Investment in Writing for High-Visibility Publications

 
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​"Creating ridiculously good content is hard. Which is why you have to squeeze every drop of juice out of whatever content you create."
~ Ann Handley and C.C. Chapman, Content Rules
Once you publish an article in a high-visibility publication, you’ll want to make the most of that initial success. Writing for publication gets your ideas in front of a new audience, increasing your visibility. It differentiates you so you stand out from the crowd, and it gives you a great deal of credibility with your audience. 

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A Workflow for Syndicating Published Articles

 
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Building smart processes to streamline the workflow can make the work easier and the results more reliable, which keeps my head above water and my clients happy."
~ Mark Mason, Land Surveyor interviewed for Lifehacker 
If you're thinking of writing for high-visibility publications, and you're wondering whether it's a good use of your time, there's one thing you should know: While most high-visibility publications require original content, many allow you to syndicate the published article after a short waiting period (typically 10 to 14 days). 

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How to Pitch High-Visibility Publications

 
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"It's not the ink — it’s the think." 
~ Robert Mankoff, Cartoon Editor, The New Yorker
​Many publications have specific guidelines about how to pitch your ideas. Some want you to pitch an article, some want you to pitch a column, and some want you to submit a completed article for consideration. Others offer no guidance at all. But every pitch incorporates the same core elements.

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How to Structure an Article for Publication

 
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"Cooking is like painting or writing a song. Just as there are only so many notes or colors, there are only so many flavors — it’s how you combine them that sets you apart."
~ Wolfgang Puck, Chef and Restaurateur
Every article follows the same basic structure. It’s like a recipe. The more familiar you are with your ingredients and the more knowledgeable you are about how to combine them, the stronger a writer you will be — and the more you can play with the recipe.

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