Credibility Catalyst™
A series of interactive workshops to get you writing for high-visibility publications.
Learn. Do. Discuss.
Each interactive workshop focuses on a specific stage of the publishing process. Workshops run for three hours and include a mix of direct instruction, implementation, and discussion. You can take these workshops individually or register for all five. Enrollment is limited to 10 people to ensure you get the guidance you need to succeed.
Whether you sign up for one workshop or all five, your total investment in these workshops will be applied to Pathway to Publication™ should you choose to enroll within one year of completing your first workshop.
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"She helped launch my publication experience."
"Erica helped launch my publication experience in an efficient manner and empowered me with the skills and information to do it on my own. She is incredibly knowledgeable, warm, and funny — which makes working with her valuable and fun. Even after we completed our work together, she continued to celebrate and champion my successes, which went beyond my expectations.” ~ Dr. Robin Buckley, Cognitive Behavioral Coach
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SELECT YOUR PUBLICATION
Choosing the right publication to pitch is much easier when you have a roadmap tailored to your goals and objectives. In this workshop, you’ll:
Choosing the right publication to pitch is much easier when you have a roadmap tailored to your goals and objectives. In this workshop, you’ll:
- Create a roadmap to identify the publications that will help you reach the right audience and achieve your business objectives.
- Learn how to determine whether a publication is a good fit for your writing style and brand.
- Review a curated list of publications, evaluate each to compile a shortlist, and commit to pitching your ideas to a specific publication.
Investment: $500
ILLUMINATE YOUR BODY OF WORK
One of the most common challenges contributing writers have is knowing what to write about next. Defining your body of work and developing an editorial calendar helps. In this workshop, you’ll:
One of the most common challenges contributing writers have is knowing what to write about next. Defining your body of work and developing an editorial calendar helps. In this workshop, you’ll:
- Define your body of work, starting with the overarching idea that defines your area of expertise and serves as the foundation upon which you will build your reputation as an authoritative expert.
- Identify the main themes encapsulated by your overarching idea.
- Brainstorm topics that address each theme and develop an editorial calendar with article ideas that address these topics and demonstrate your experience-based expertise.
Investment: $500
LEVEL-UP YOUR WRITING
If you want to make the writing process faster and easier, you need to understand how articles are structured and how each of the four steps in the writing process work together. In this workshop, you’ll:
If you want to make the writing process faster and easier, you need to understand how articles are structured and how each of the four steps in the writing process work together. In this workshop, you’ll:
- Learn how articles are structured and review six common types of articles to determine which ones best suit your writing style.
- Understand the four steps of the writing process, how they work together, and how you can make the entire process faster and easier.
- Develop one article idea by writing a working title, completing a SOAR analysis, creating an outline, and writing a shitty first draft.
Investment: $500
VALIDATE YOUR IDEAS
Writing third-party publications validates your ideas. To succeed, you must understand the pitch process and the publication’s needs and use that information to craft a compelling pitch. In this workshop, you’ll:
Writing third-party publications validates your ideas. To succeed, you must understand the pitch process and the publication’s needs and use that information to craft a compelling pitch. In this workshop, you’ll:
- Learn how to identify article topics that capture an editor’s attention.
- Craft a compelling pitch that demonstrates your expertise, point of view, and the value you’ll provide to the publication’s readers.
- Discover when and how to follow up with the editorial team and what to do if your pitch is rejected.
Investment: $500
ACCELERATE YOUR AUTHORITY
Your work doesn’t end once your first article is published! Learn how to make the most of every published piece to open the doors to new opportunities. In this workshop, you’ll:
Your work doesn’t end once your first article is published! Learn how to make the most of every published piece to open the doors to new opportunities. In this workshop, you’ll:
- Determine why you want to write articles for publication and specify the business goals underlying this decision so you can determine how to use your articles to achieve those goals.
- Learn how to promote, repurpose, and syndicate your articles to maximize the benefits you realize from each piece of writing.
- Create a simple plan of action to help you use your articles to achieve your business goals, whether you want to secure speaking opportunities or foster relationships with industry leaders.
Investment: $500
Are you ready to amplify your ideas?
Set up a 30-minute exploratory call to talk about how you can start writing for associations, trade journals, and business magazines.
