It's time to make a name for yourself.

​You built your career and reputation on your hard-earned knowledge and experience. Your colleagues and clients seek out your opinions and respect your insights. You love your work and are ready to step onto a larger stage and make a bigger impact. 
Unfortunately, being great at what you do is not the same as being well-known for what you do.
Publishing high-quality articles in third-party media outlets grows your audience, increases your authority, and opens the doors to coveted speaking engagements. It helps you test your idea in the marketplace, where your audience can evaluate it, and you can refine it to make it more robust and resonant. It creates a body of work that demonstrates your expertise, expands your influence, and magnifies your impact.  

​Building your reputation as an authoritative expert takes time and a consistent, focused effort. It is a step-by-step process that starts with identifying your BIG idea — your bold, insightful, and galvanizing idea. But it doesn't stop there. You have to share your idea publicly to demonstrate your credibility and build your authority. 
MY CLIENTS WRITE FOR HIGH-VISIBILITY MEDIA OUTLETS INCLUDING

Introducing Pathway to Publication™

If you’ve ever considered writing for high-visibility publications, you know how frustrating and overwhelming the process can be. It’s not easy to identify publications that accept contributed content, and every publication has different guidelines (if they even have guidelines). And how do you know if your idea is the right idea or even worthy of publication?

With more than 15 years of experience in the magazine world as a contributing writer and editor, I am intimately familiar with the publishing process and all of its quirks. I know what editors are looking for and how to stand out and catch their attention when you pitch your idea. And as convoluted as it may seem, writing articles for high-visibility publications is a step-by-step process.

Pathway to Publication will walk you and a small cohort of like-minded subject matter experts step-by-step through the process that helped my private clients break into publications like Inc., Nonprofit Quarterly, Entrepreneur, EHS Today, and Business Insider​. In this program, you will: 
  • Get the same guidance and results as my 1-to-1 clients without the $15,000+ price tag.
  • Identify a shortlist of publications to pitch tailored to help you reach your goals.
  • Clarify your BIG idea and brainstorm 12 articles with a working title and key objective.
  • Write a well-crafted, compelling pitch and submit it to your first-choice publication.
  • Compose a high-quality, original article and submit it for consideration.
  • Enjoy the support of an experienced guide and a group of like-minded subject matter experts.
My PEACEFUL Publishing Method™ is at the core of this six-month, comprehensive program. It covers the eight essential steps that, once mastered, will give you the confidence you need to pitch any publication. While the program will provide all the tools you need to write for high-visibility publications, the focus is on implementation. You won't just learn how to write for high-visibility publications; you will do it. And I'll make sure you feel fully supported and confident every step of the way. 
WRITING FOR HIGH-VISIBILITY PUBLICATIONS:
​Increases Your Income
As your reputation grows, you attract more right-fit clients.
Expands Your Influence
​​By reaching a broader audience, you attract new business opportunities.
Magnifies Your Impact
​Sharing your ideas creates a ripple effect of change.

Is Pathway to Publication right for you?

Pathway to Publication is for aspiring thought leaders ready to take their brand and business to the next level while feeling supported and at ease. Those who get the most from this program:

  • Excel at what they do.
  • Engage in ongoing professional development.
  • Share their ideas, wisdom, and experiences generously.
  • Seek to become stronger writers and deeper thinkers.
  • Desire to be known as authoritative experts in their fields.
  • Value the fellowship of like-minded subject matter experts.

Pathway to Publication requires you to commit to your goals and your cohort. I ask that you attend as many mastermind sessions as possible. These community gatherings are held every two weeks and not only hold each of us accountable but provide each of us with an opportunity to give and receive feedback and encouragement. 

This work is not always easy. But it is absolutely worth it.

As a member of this cohort, you will be part of a community of experts focused on making a bigger impact and getting their message out into the world. As you engage with other members of your cohort, you will have the opportunity to build relationships that can last well beyond the duration of the program.
"A trusted advisor at every step."

"I am grateful to work with Erica as an editor and a consultant. Publishing a regular column on Inc.com has increased my credibility, and Erica has been a trusted advisor at every step. She understands how the publishing world works and gets the nuances that most people miss. Her intelligence, organizational skills, and enthusiasm shine through whether explaining proper grammar, strategizing, or interpreting an editor’s comments. But importantly, she is authentically and unapologetically herself.”
~ Debra Roberts, LCSW, Interpersonal Communications Expert

How is the program structured?

Pathway to Publication is a six-month program for a small cohort of up to ten participants. It is based on the flipped learning model. Flipped learning is a pedagogical approach to teaching in which direct instruction moves from the group learning space to the individual learning space, and the resulting group space is transformed into a dynamic, interactive learning environment. In other words, our weekly meetings allow us to focus on problem-solving through applied knowledge instead of information transmission. To help you gain traction and build momentum, we meet every week — alternating between mastermind calls and bonus sessions. 
Eight training modules
Based on my PEACEFUL Publishing Method, each of the eight carefully crafted training modules includes five actionable lessons. These lessons typically have recorded training videos and downloadable resources such as frameworks, templates, worksheets, and checklists. The lessons are designed to make each step of the process as easy as possible so you can gain traction each week.
12 Mastermind meetings
​Starting with our first call, which will focus on getting to know one another, we will come together every other week for six months. Each 90-minute mastermind meeting is an opportunity to ask questions, get personalized feedback, and tap into the genius of the cohort. These calls are hosted on Zoom and provide you with the support and accountability you need to succeed.
Six Months of Asynchronous consulting
​Stay connected in our private Slack community. Share your work and ask questions to get feedback and answers from the entire cohort! Public requests allow the entire community to see the responses, share their ideas, and learn from one another. But you can always direct message me to receive a private reply. That means you'll have access to a professional editor who can review everything from your pitch to your first article.
THREE Private strategy sessions
​You determine the goal of each 45-minute strategy session. Two of the sessions must be scheduled during the six-month program. The final session must be scheduled within three months after the program ends. Sessions might focus on reviewing your shortlist of publications, providing feedback on your writing, brainstorming article ideas, developing outlines, or figuring out your next steps. 
BONUS: Eight virtual co-working sessions
​Focused co-working sessions are powerful productivity tools. Following the release of each module, we will come together for a 90-minute co-working session on Zoom. These sessions give you dedicated time to focus on your goals and finish your work. I've used virtual co-working sessions for years because it keeps me focused and boosts my productivity tremendously. I can tell you from experience that it works.
BONUS: Inspired writing masterclass
​In this 90-minute masterclass, you will engage with prompted writing exercises designed to tap into your creativity so you can come up with new ideas and dive deeper into your well of knowledge and experience. Make sure you have a pen and paper! 
BONUS: INteractive Editing Workshop
​When you edit someone else’s work, your writing improves. In this 90-minute interactive workshop, we will talk about how to edit our own work and other people’s work and then put that learning to use by editing articles written by two of your cohort colleagues. Two cohort members will also edit your article, giving you valuable feedback before submitting it for publication.  
BONUS: Breaking through writer's block
​In this immersive session, we will think with our hands, tell stories, reflect, and write as we engage in purposeful play to break through writer’s block and get into a flow state.
"A thought partner and editor."

"Erica provides that unique and powerful combination of a thought partner and an editor. She shares her input, then pushes back and forth with you to wrestle down an idea until it's crystal clear. She's also a word nerd ruthless about slashing out any darlings and unnecessary fluff with refreshing bluntness. My ability to communicate my thoughts simply has improved by working with her. She's A-team material.”
~ Katie Burkhart, Purpose-Driven Business Consultant

Enroll today. Space is limited.

Enrollment is limited to 10 people to ensure you receive the guidance, feedback, and attention you deserve.

Tuesdays
2:15 — 3:45 PM Eastern 
October 4, 2022 through March 28, 2023

Investment: $6,000
(​Billed in six installments.​)

You've got questions. I've got answers.

how do i know this is worth the investment?
The average retainer with a PR agency is $7,000 a month. Top-notch firms can charge tens of thousands of dollars monthly, especially if they provide crisis management services. One agency working with aspiring thought leaders charges $5,000 for a mention in a single article in a high-visibility publication. (But once is never enough. Your message is most effective when it's repeated.)

PR agencies focus on securing editorial coverage (earned media) for their clients. They often have well-established relationships with journalists and can get their clients interviewed for print, television, radio, and podcasts. As a part of this effort, many PR agencies offer media training.

It is a valuable service. But PR agencies generally do not teach their clients how to pitch, write, and publish bylined articles in high-visibility publications. Getting interviewed certainly helps to establish you as an authoritative expert. But when you write articles for publication, you get to control the narrative, and your ideas are not filtered through the journalist's lens. 

You can start writing articles for high-visibility publications for a fraction of the cost of hiring a PR agency. Not only will that help you build your authority as an expert, but it will make your work with a PR agency even more impactful. 
will this work for my industry? 
Yes. There are hundreds of media outlets looking for contributed content. Once you learn how to select the right publication, craft the pitch, and structure an original, compelling article, you'll be able to pitch an array of media outlets, including well-known business magazines, association publications, and trade journals.

My PEACEFUL Publishing Method is based on my 15+ years of experience as a freelance writer and editor. Clients who use this method write about diverse topics, including leadership, business operations, effective communication, DEI, social impact initiatives, nonprofit management, manufacturing, environmental health and safety, affordable housing, architecture, green building, and historic preservation.
what's the time commitment for this program?
​We will meet as a group every week for six months, with three flex weeks to accommodate holidays and unanticipated schedule changes. 

Each self-directed training module has about one hour of training material and typically requires two to four hours for implementation. I encourage you to use the co-working sessions to review the training modules and implement what you learn.  

Every writer writes at a different pace — so your time commitment may increase. I will, however, provide tips to help you write better faster.

Finally, I make it very easy to skip a week or two when you need to and pick up again when you can. I wanted to set a realistic pace for the program — one that allows you to make meaningful progress without taking over your life.
what if i can't attend the live sessions?
​All mastermind calls will be recorded and uploaded to the course platform within 24 hours. Because the co-working calls and workshops are interactive, they are not recorded. If you miss a co-working call or workshop, you will still receive the full value of the program.
how long do i have access to the course materials?
​I’ll provide multiple ways to download and save all the materials during the course. At the end of the program, I’ll give you a link with all the materials in one easy-to-download location so you can refer back to them forever.
what if i don't know what to write about?
​This program will help you strategically think through your areas of expertise to discover compelling and pitch-worthy article ideas. You will have an editorial calendar with at least 12 well-developed article ideas by the end of the program. 
what if i'm not a strong writer?
​All writers struggle sometimes, but writing is a skill you can learn and improve upon. If you find writing stressful or anxiety-provoking but want to become a better and faster writer, this program can help. 
what if i tried to write for pubLications but was rejected?
​You’re not alone. Every freelance writer has pitched ideas that have been rejected. (I could wallpaper a room or two with the rejections I've received!) Of course, that doesn’t make it any easier. Writing for high-visibility publications requires perseverance and resilience. Editors often have to weed through hundreds of pitches in a short period so that rejection truly isn't a reflection of you or your ideas. 
What if I'm already published?
​Congratulations! If this course resonates with you, I encourage you to join us. Every writer benefits from a bit of continuing education and support from like-minded souls!
am i guaranteed placement in a prominent media outlet?
​No. This program will teach you techniques for creating great articles and pitching your ideas to publications. I cannot guarantee that your work will be published. That decision lies with the publication’s editorial team. I can guarantee that if you implement everything you learn in this program, you will be a better writer and a deeper thinker. You will have the skills you need to create and pitch work worthy of being published in high-visibility media outlets. 
are there any other costs i need to know about?
​While most publications don’t require you to pay for the privilege of writing for their platform, more and more do, and those fees vary greatly. Some publications charge a per-piece rate of $50 to $100, while others charge an annual membership fee of $1,000 to $3,000. These fees are often earmarked to pay the publication’s editorial team.
the timing doesn't work! will you run the program again?
​Yes! A new cohort launches every six months. 
what if life happens and i can't complete the program?
​At the end of the program, you will be able to download all of the materials, so even if life happens, you still get the full value of the program. I also made it very easy to skip a week or two when you need to and pick up again when you can. If the disruption in your life is significant, please contact me. I’ll work with you to ensure you get what you need! 
Why does this program run for six months?
Pathway to Publication is focused on implementation. It gives you all the tools you need to write for high-visibility publications along with the time and support you need to implement everything you learn as you learn it.

We've all downloaded resources, participated in online courses, and attended conferences that got us excited about our vision for our businesses. But that excitement is often interrupted by the pile of emails you have to reply to, the project you need to wrap-up, and the invoices you need to get out the door. Implementing the ideas from that downloaded resource, online course, or conference takes a backseat to running your business.

I built implementation right into the Pathway to Publication program so you can implement what you learn during the program. In addition to the eight training modules, 12 mastermind meetings, three private strategy sessions, and three bonus workshops, you'll be able to take advantage of eight co-working sessions and receive six months of guidance, support, and feedback from an experienced editor. I expect participants in this program to pitch their ideas to at least one publication. And my hope is that participants will be published by the end of the six months.
What if I'm not sure if this is the next right step?
People committed to a program are more likely to do the work and therefore get better results. So if you’re not sure whether this is a good fit, don’t enroll in the program — at least not yet. First, check in with your body. How does the idea of enrolling in this program feel? If you’re at the intersection of excited and terrified, that’s a good sign!

If you have any questions, please schedule a call with me. I’ll answer your questions and let you know if I think this program would be a good fit. I want you to make a decision you feel great about!

Enroll today. Space is limited.

Enrollment is limited to 10 people to ensure you receive the guidance, feedback, and attention you deserve. 

Tuesdays
2:15 — 3:45 PM Eastern
October 4, 2022 through March 28, 2023

Investment: $6,000
(​Billed in six installments.​)

Why is this so important to me?

​Quiet brilliance doesn’t earn you a reputation as a leader.

Early in my career, I worked with a brilliant researcher at a non-governmental organization in Washington, D.C. She was smart, insightful, and warm. Her colleagues respected her intellect and relied on her to edit and fact-check articles, reports, and speeches. But she never took the leap and shared her own research. So, when it came time to select the lead researcher for a new project, she was not even considered.

​This story is all too common.
​So many brilliant people want just a little more time to refine their ideas, to make sure they are perfect before sharing them publicly. But perfection is an unachievable goal.

And the pursuit of perfection is holding you back.

I’m Erica Holthausen, the founder of Catchline Communications. I’ve worked as a writer and writing instructor, served on editorial boards, and freelanced as an editor for private companies and professional associations for almost two decades. I’ve invested in professional development to improve my craft and received certification from ACES: The Society for Editing and The Poynter Institute. 

While working with consultants, business coaches, and executives, I've learned that a clear roadmap, practical tips, and accountability are a great start but not always enough. Fears and self-doubt keep even the most brilliant business leaders from getting their ideas out into the world. 

And that’s where I come in — the A.J. MacInerney to your Andrew Shepherd. (If you’ve never seen The American President, go watch it.) 

I help leaders like you get your ideas out into the world. I give you the tools you need to succeed along with techniques for breaking free of the fear and owning your brilliance. It’s not all rainbows and unicorns — I tell you what you need to hear so you can write and publish articles that are actually worth reading. 
"She helped launch my publication experience."

"Erica helped launch my publication experience in an efficient manner and empowered me with the skills and information to do it on my own. She is incredibly knowledgeable, warm, and ​funny — which makes working with her valuable and fun. Even after we completed our work together, she continued to celebrate and champion my successes, which went beyond my expectations.”
~ Dr. Robin Buckley, Cognitive Behavioral Coach

Here's what you'll learn in each module.

Module 1: design your publication roadmap
Choosing the right publication to pitch is a whole lot easier when you have a map. This first module will give you the information you need to develop a publication roadmap tailored to your goals and objectives.

In this module, you’ll:
​
  • Learn why publications seek consultants, business coaches, and executives willing to share their expertise as contributing writers and how this benefits the publication.
  • Identify and prioritize your goals so you can choose a publication that will help you achieve your business objectives — not just the most familiar publication.
  • Get crystal clear about the primary audience you want to connect with by publishing your articles. (It may not be your clients!)
  • Determine how broad an audience you want to reach and whether the best way to do so is to write for one or many publications.
  • Specify how often you want to write articles for publication and how this new initiative will fit into your existing content marketing strategy.
Module 2: Create your editorial calendar
​One of the most common challenges experts have when writing articles for publication is knowing what to write about next. Some experts have so many ideas that it’s hard to choose one. Others run out of ideas after writing six articles. Regardless of which camp you fit into, having an editorial calendar (with some built-in flexibility) will help.

In this module, you’ll:
​
  • Define your BIG idea — your bold, insightful, and galvanizing idea — upon which you will build your reputation as an authority. 
  • Identify the significant themes encapsulated by your BIG idea, and determine how each theme is relevant to your audience.
  • Brainstorm questions your audience asks, challenges your audience faces, and actions your audience can take to address each theme.
  • Develop 12 article ideas, including a working title and objective.
  • Review your editorial calendar and determine the order in which to write the articles.
Module 3: Evaluate third-party publications
​Before writing articles for publication, you have to choose a publication. Not every publication will help you achieve your goals, and some may not fit your brand. Every publication has a unique personality and differing requirements for contributed content.

In this module, you’ll:
​
  • Revisit your publication roadmap and make any updates you feel are necessary before choosing a publication strategy that will help you achieve your goals.
  • Select publications from a list of business magazines and conduct additional research to compile a list of publications that will help you achieve your goals.
  • Evaluate each publication against your roadmap to prepare a shortlist of options for further consideration.
  • Review each publication on your shortlist to determine whether the publication’s style fits you and your brand; select up to 10 target publications.
  • Commit to pitching your ideas to one specific publication.
Module 4: Make YOUR case
​Gather all the pieces together and do the research so you can make the case to your first-choice publication that your contributions are valuable. Because every publication has different requirements, you will want to take the time to get to know the publication before presenting your ideas.

In this module, you’ll:
​
  • Get to know your first-choice publication by reading past issues, subscribing to the publication and its newsletter, and reviewing its contributor guidelines. 
  • Start updating your editorial calendar based on what you learn. 
  • Craft multiple versions of your contributor bio, including one tailored to the requirements of your first-choice publication.
  • Select three writing samples to provide to your first-choice publication. 
  • Read as many articles as possible about the areas of your subject-matter expertise so you can identify the gaps in the conversation and explain why you will bring new insights to the publication’s readers.
Module 5: Structure your articles
​How should you structure an article for publication? Understanding how articles are structured makes the writing process faster and easier. 

In this module, you’ll:
​
  • Learn how different types of articles are structured and study the structure of articles that appear on the homepage of your selected publication’s website. 
  • Write compelling headlines that get your readers’ attention — including the editors at the publication.
  • Discover how the headline, deck, and lede work together to set the stage for your article.
  • Learn how to align your writing to each publication’s voice and style.
  • Review your three writing samples and tailor them to your first-choice publication.
Module 6: Write and Edit your articles
​Writers write (and edit). If you want to write articles for publication, you need to become a writer. In this module, you will learn why writing is such a powerful practice and how to write and edit articles for publication by actually doing it! 

In this module, you’ll:
​
  • Commit to your writing practice by understanding its power and carving out time to practice every week.
  • Discover how to wrestle the writing dragon so you don’t get into a staring contest with the blank page. 
  • Experience why writing the first draft of your article as quickly as possible makes it easier to get your ideas out of your head and onto the page.
  • Revise your first draft using our proprietary CORD framework. 
  • Learn how to become a more effective self-editor.
Module 7: pitch your targeted publication
​Learn how to pitch your first-choice publication, when to follow up, and how to move forward — regardless of whether your pitch is accepted or rejected.

In this module, you’ll:
​
  • Learn why it’s vital that you follow a publication’s pitch guidelines.
  • Craft and submit your pitch to your first-choice publication in a way that makes it clear that you are precisely whom the publication’s readers need to hear from next.
  • Discover when and how to follow up with the editorial team. 
  • Decide what steps to take if your pitch is accepted.
  • Determine what it means if your pitch is rejected and the steps to take next to get you published.
Module 8: Accelerate Your authority
Your work doesn’t end once your first article is published! In this module, you’ll learn how to make the most of every published piece to open the doors to new opportunities.

In this module, you’ll:
​
  • Review the goals in your publication roadmap (and update them if necessary), so you can determine how to use your published articles to achieve those goals.
  • Learn how to repurpose your articles to maximize the benefits you realize from each piece of writing.
  • Discover how to use your articles to foster relationships with your editor, clients, prospective clients, partners, and industry influencers. 
  • Use the Ladder Up method to create a plan to approach top media outlets with credibility and confidence.
  • Develop a set of criteria to evaluate experts who request an introduction to your editor or pitch you to interview them for your column.

Enroll today. Space is limited.

Enrollment is limited to 10 people to ensure you receive the guidance, feedback, and attention you deserve.

Tuesdays
2:15 — 3:45 PM Eastern
October 4, 2022 through March 28, 2023

Investment: $6,000
(​Billed in six installments.​)