To successfully navigate the publishing process, you need a roadmap and original, high-quality articles that give voice to your BIG idea.
Embark along the pathway to publication.
Building your reputation as an expert takes time and a consistent, focused effort. It is a step-by-step process that starts with identifying your BIG idea — the bold, insightful, and galvanizing idea upon which you will build your reputation as an expert. We understand this process, and work with you to develop, test, and refine your ideas in the marketplace.
Your Pathway to Publication starts with a roadmap that defines your goals, identifies your audience, and pinpoints a targeted list of media outlets. We also develop an editorial calendar that provides a publication schedule for each article, and outlines the submission guidelines for the blogs, industry trade journals, and business magazines you are targeting for publication.
Once the roadmap is created, we get to work on implementation. We interview subject-matter experts, conduct extensive desk research, craft the pitch, and shepherd your articles through the entire publishing process. Our CORD framework — cogent, original, researched, and deep — guides our article development process.
To build both your credibility and authority, we write articles for your own platform as well as third-party platforms. Combining these two forms of publishing is the most powerful way to demonstrate your expertise, expand your influence, magnify your impact, and increase your income. It earns you social capital and recognition from your peers as a leader in your field.
Does this sound like a good fit?
Schedule an exploratory call to get started on your pathway to publication.