Pathway to Publication™
|
A six-month cohort program that gets you writing, pitching, and publishing articles.
|
It's time your ideas got the attention they deserve.
Writing for high-visibility publications creates a body of work that amplifies your ideas, expands your reach, and magnifies your impact. It increases your credibility and earns you a reputation as an authoritative expert. And that opens the doors to new opportunities.
SELECT PUBLICATIONS FEATURING CLIENT ARTICLES
|
|
|
|
|
Introducing Pathway to Publication™
Pathway to Publication will walk you and a small cohort of like-minded consultants through the process that helped my clients write for publications like Harvard Business Review, ICMA, Inc., Thrive Global, and Entrepreneur. In this program, you will:
|
|
While the program will provide all the tools you need to write for high-visibility publications, the focus is on implementation. You won't just learn how to write for high-visibility publications; you will do it. And I'll make sure you feel fully supported and confident every step of the way.
|
"Erica walked us through every step of the process."
"I had a collection of ideas I wanted to form into something worthy of publication, but I had no idea where to start. Erica walked us through every step of the process, from choosing a publication to writing and editing an article to building a good working relationship with editors. Pathway to Publication taught me a thorough yet manageable process to transform my ideas into published pieces. On top of Erica’s expertise and guidance, the camaraderie, support, and accountability of being part of a small group was invaluable.” ~ Christy Kern, Communications Consultant + Ethical Storyteller
|
A step-by-step approach with one-to-one support.
Pathway to Publication is a six-month program for a small cohort of up to ten participants. The program starts with twelve weeks of structured learning and implementation and is supported by three additional months of asynchronous consulting and one-to-one strategy sessions. More specifically, it includes:
FIVE training modules
Each training module includes five lessons featuring a video and accompanying resources to help you select a publication, define your body of work, write your article, pitch your article, and use that article to achieve your business goals.
Five GROUP DISCUSSIONS
Each 90-minute discussion session is an opportunity to ask questions, get personalized feedback, and tap into the wisdom of the cohort. These calls provide you with the support you need to succeed.
FIVE work parties
During each 90-minute work party, I will give you a series of timed assignments to complete and submit. The focus is on progress, not perfection, and these sessions provide the time and structure you need to get shit done.
Inspired Writing Workshop
In this three-hour workshop, you will complete prompted writing exercises designed to help you dive deeper into your well of knowledge and experience, plan an article, and write a first draft.
Interactive Editing workshop
In this three-hour workshop, we will talk about how to edit your work and other people’s work and then put that learning to use by editing articles written by two of your cohort colleagues. Your article will also be edited by two of your colleagues.
Three private strategy sessions
You determine the goal of each one-hour strategy session. Sessions might focus on reviewing your shortlist of publications, providing feedback on your pitch or article, brainstorming article ideas, or figuring out your next steps.
Asynchronous Consulting
Stay connected in our private Slack community. Public requests allow the entire community to see the responses, share their ideas, and learn from one another. But you can always directlydirect message me to receive a private reply.
Special Bonus!
Enrollment in Pathway to Publication entitles you to three months of membership in my Authoritative Experts Community. In addition to a private Slack channel, community members participate in inspired writing workshops and quarterly interactive editing workshops.
Enrollment in Pathway to Publication entitles you to three months of membership in my Authoritative Experts Community. In addition to a private Slack channel, community members participate in inspired writing workshops and quarterly interactive editing workshops.
|
"By the end of the program, I had already published one article."
“Writing suits my strengths and temperament, but I wasn’t sure how to get started. Erica is an extremely diligent professional. Her follow-through is among the best I’ve seen, researching resources and providing reliable and encouraging accountability. By the end of the program, I had already published one article and submitted a second. Even though I wrote and defended a dissertation, Pathway to Publication resulted in the first substantive upgrade to my writing since fourth grade. I plan to continue my writing practice and write for increasingly competitive publications as my track record develops.” ~ Raman Shah, Ph.D., Data Craftsman
|
You've got questions. I've got answers.
how do i know this is worth the investment?
In 2023, the average monthly retaining with a digital PR agency was $12,000. Top-notch firms can charge tens of thousands of dollars monthly, especially if they provide crisis management services. One agency working with aspiring thought leaders charges $5,000 for a mention in a single article. You can start writing articles for publication for a fraction of the cost of hiring a PR agency. That will help you build your authority as an expert and make your work with a PR agency even more impactful.
will this work for my industry?
Yes. There are hundreds of media outlets looking for contributed content. Once you learn how to select the right publication, craft the pitch, and structure an original, compelling article, you'll be able to pitch various media outlets, including well-known business magazines, trade journals, and association publications.
what's the time commitment for this program?
We meet as a group every week for twelve weeks and then once a month for the following three months to write articles and once more to edit articles. You can also schedule three one-hour strategy sessions.
Each self-directed training module released during the initial twelve weeks has about one hour of training material and typically requires two to four hours for implementation. I encourage you to watch the videos before our meetings and use the scheduled work parties to complete the assignments.
I wanted to set a realistic pace for the program — one that allows you to make meaningful progress without taking over your life. Keep in mind that every writer writes at a different pace, so your time commitment may increase. I will, however, provide tips to help you write better faster.
Each self-directed training module released during the initial twelve weeks has about one hour of training material and typically requires two to four hours for implementation. I encourage you to watch the videos before our meetings and use the scheduled work parties to complete the assignments.
I wanted to set a realistic pace for the program — one that allows you to make meaningful progress without taking over your life. Keep in mind that every writer writes at a different pace, so your time commitment may increase. I will, however, provide tips to help you write better faster.
what if i can't attend the Discussion sessions or workshops?
The discussion sessions are recorded, and a link to the recording is uploaded to the appropriate Slack channel within 24 hours. Because the workshops and work party sessions are interactive, they are not recorded. You will, however, have an opportunity to participate in more than one workshop and work party, so even if you miss a session, you still receive the full value of the program.
how long do I have access to the course materials?
I’ll provide multiple ways to download and save all the materials during the course. At the end of the program, I’ll give you a link with all the materials in one easy-to-download location so you can refer back to them forever.
what if i don't know what to write about?
This program will help you strategically think through your areas of expertise to discover compelling and pitch-worthy article ideas. You will have an editorial calendar with at least 12 well-developed article ideas by the end of the program.
what if i'm not a strong writer?
All writers struggle sometimes, but writing is a skill you can learn and improve upon. If you find writing stressful or anxiety-provoking but want to become a better and faster writer, this program can help.
what if i tried to write for pubLications but was rejected?
You’re not alone. Every freelance writer has pitched ideas that have been rejected. (I could wallpaper a room or two with the rejections I've received!) Of course, that doesn’t make it any easier. Writing for high-visibility publications requires perseverance and resilience. Editors often have to weed through hundreds of pitches in a short period so that rejection truly isn't a reflection of you or your ideas.
What if I'm already published?
Congratulations! If this course resonates with you, I encourage you to join us. Every writer benefits from a bit of continuing education and support from like-minded souls!
am i guaranteed placement in a prominent media outlet?
No. I will teach you techniques for creating great articles and pitching your ideas to publications. I cannot guarantee that your work will be published. That decision lies with the publication’s editorial team. I can guarantee that if you implement everything you learn, you will be a better writer and a deeper thinker with the skills to create and pitch work worthy of publication.
are there any other costs i need to know about?
While most publications don’t require you to pay for the privilege of writing for their platform, more and more do, and those fees vary greatly. Some publications charge a per-piece rate of $50 to $100, while others charge an annual membership fee of $1,000 to $3,000. These fees are often earmarked to pay the publication’s editorial team, and membership typically includes additional perks.
the timing doesn't work! will you run the program again?
Yes! Cohorts launch every spring and fall.
what if i can't complete the program?
At the end of the program, you will be able to download all of the materials, so even if you can't participate fully, you still get the full value. I made it easy to skip a week or two when necessary and pick up again when you can. However, if the disruption in your life is significant, please contact me. I’ll work with you to ensure you get what you need!
Why does this program run for six months?
Pathway to Publication gives you all the tools you need to write for high-visibility publications, along with the time and support you need to implement everything you learn as you learn it.
We've all downloaded resources, participated in online courses, and attended conferences that got us excited about our vision for our businesses. But that excitement is often interrupted by the pile of emails you have to reply to, the project you need to wrap up, and the invoices you need to get out the door. Implementation takes a backseat to running your business.
I built implementation right into this program. In addition to the five training modules, five group discussions, three private strategy sessions, and two workshops, you'll be able to take advantage of five work party sessions and receive six months of guidance, support, and feedback from an experienced writer and editor. I expect participants in this program to pitch their ideas to at least one publication. And my hope is that participants will be published by the end of the six months.
We've all downloaded resources, participated in online courses, and attended conferences that got us excited about our vision for our businesses. But that excitement is often interrupted by the pile of emails you have to reply to, the project you need to wrap up, and the invoices you need to get out the door. Implementation takes a backseat to running your business.
I built implementation right into this program. In addition to the five training modules, five group discussions, three private strategy sessions, and two workshops, you'll be able to take advantage of five work party sessions and receive six months of guidance, support, and feedback from an experienced writer and editor. I expect participants in this program to pitch their ideas to at least one publication. And my hope is that participants will be published by the end of the six months.
What if I'm not sure if this is the next right step?
People committed to a program are more likely to do the work and therefore get better results. So if you’re not sure whether this is a good fit, don’t enroll in the program — at least not yet. First, check in with your body. How does the idea of enrolling in this program feel? If you’re at the intersection of excited and terrified, that’s a good sign!
If you have any questions, please schedule a call with me. I’ll answer your questions and let you know if I think this program would be a good fit. I want you to make a decision you feel great about!
If you have any questions, please schedule a call with me. I’ll answer your questions and let you know if I think this program would be a good fit. I want you to make a decision you feel great about!
Apply today. Space is limited.
|
Enrollment is by invitation only to create a well-matched peer cohort and is limited to 10 people to ensure you receive the support you need to succeed.
Tuesdays 1:30 — 3 PM Eastern September 26, 2023 through December 19, 2023 We will not meet on November 21, 2023. 2nd Wednesday 1:30 — 4:30 PM Eastern January through March Thursday 12 — 3 PM Eastern March 21, 2024 Investment: $6,000 (Billed in four installments.) |
|
