You do your great work. We'll do ours.

Great work energizes and inspires you. It is full of purpose and meaning. It makes a difference to your client. Great work is the reason you became a consultant. It propels you to use your knowledge and experience to be of service.

At Catchline Communications, content marketing is our great work. We are content marketing strategists, writers, and editors. We use our knowledge, skills, and experience to develop and implement content marketing programs that demonstrate your expertise, expand your influence, and increase your impact so you can grow your consulting practice. 

Every project begins with strategy, regardless of whether we are writing a stand-alone piece of content, editing a piece for publication, or launching a comprehensive content marketing program. For stand-alone projects, we need to know about your business goals and audience. We also need to know how the piece will be used and where it fits into your sales cycle.

Not quite sure where to begin? Let's talk.

If you're not quite sure where to begin, set up a 45-minute exploratory call and we'll talk it through. 

CONTENT MARKETING STRATEGY

A content marketing strategy defines exactly how your consulting practice can meet the needs of and build rapport with your audience. Implemented consistently over time, it allows you to demonstrate your expertise and approach while positioning you as a leader in your field.

WRITING CONTENT AND COPY

Original, high-quality content including blog posts, white papers, ebooks, case studies, newsletters, and ghostwritten articles that demonstrate your expertise, position you as a leader in your field, and speak directly to the needs of your audience.  

DEVELOPMENTAL EDITING

You have a solid draft written, but you want to make sure it is as strong as possible. Developmental editors clarify the audience, tone, structure, focus, and content of a piece to make sure it accomplishes the stated goal. 

Are you looking for an inclusive house style guide?

Download the Catchline Style Guide to see how we resolve questions of grammar, punctuation, capitalization, abbreviations, and numerals and to see our recommendations for the use of inclusive language.

The Catchline Style Guide

We have a house style guide that resolves questions of grammar, punctuation, capitalization, abbreviations, and numerals. It also provides guidance for our voice and tone. It is based on The Associated Press Stylebook as well as resources published by the Conscious Style Guide.

Language is constantly evolving, and we believe it is important to think critically about the words we use. Our goal is to use language that is empowering, inclusive, and respectful. We want our audience to see themselves in our words and to know that they are welcome. We review the guide quarterly and modify it as needed.

If you have your own style guide, we will follow it in all of our work with you. We may also make recommendations to incorporate more inclusive language or resolve a discrepancy. If you don't have a house style guide, download the Catchline Style Guide and modify it to suit your needs.