Catchline Communications

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  • Home
  • Services
    • Pathway to Publication
    • Credibility Catalyst
    • Authority Accelerator
  • Speaking
  • Events
    • Pitched to Published
    • Masterclass
  • About
  • Blog
  • Contact

 embolden Your Community

Whether the members of your community are independent professionals or work for corporations or nonprofit organizations, their long-term success depends on their being regarded as authoritative experts.​ 

You want actionable insights that move the needle.

As an event planner, you want a presenter who will speak to your audience's specific pain points and unique challenges while providing practical and actionable insights — insights your audience can implement today so they can start making a bigger impact immediately. 

I am more sassy workshop facilitator than stuffy lecturer, but I am going to make your audience work. They are going to think about how they show up in the world, what they have to offer, and how they can play on a bigger stage. And then they're going to turn all that thinking into action! Because new ideas are fun, but learning and thinking and contemplating isn't going to move the needle. 

​My talks are interactive, thought provoking, action-oriented, and a ton of fun. My goal is to be a partner in making your event the best it can possibly be, so every talk is tailored to meet the needs of your audience. Because no two audiences are exactly alike. 
Amanda Nelson
"An energetic speaker."

​​"Erica has been a guest lecturer for my nonprofit management professional development class for several years. Her presentations are always well-organized, informative, and fun. Erica is an energetic speaker and has a genuine enthusiasm for the subject matter at hand.”
~ Amanda L. Nelson, Principle, Artium Amore, PLLC

Be an ambassador for your company and your ideas.

​As an independent professional, corporate executives, or nonprofit leader, you want to expand the impact you make through your work. But being great at what you do is not the same as being known for what you do.

Unfortunately, quiet brilliance doesn't earn you a reputation as an authoritative expert.

To succeed, you must be willing to step out of the shadows and into the spotlight. You need to share your transformative ideas with the right audience so you can expand your influence and magnify your impact.

When you step into your leadership, speak up, and share a bolder and braver story, you become known in your industry and your ideas start to spread. In doing this work, you'll naturally build a strong professional network of colleagues, partners, and clients. In time, you will be regarded as authoritative expert. 

This type of success doesn't happen overnight. It requires you to take consistent, focused action over time. But from the very beginning, your reputation and network will open the door to new opportunities for you and for your organization.
Debra Roberts, LCSW
"This woman is twice as brilliant as she says she is."

​​"This woman is twice as brilliant as she says she is. I am dead serious. She knows so much about high-visibility publications. (Friends, she has developed templates to help you structure your articles for every pub in your list of usual suspects. Which is huge.) I am constantly learning from her — and I'm a visibility expert.”
~ N. Chloé Nwangwu, The Brand Scientist, NobiWorks

Presentations that move the needle every time.

In my presentations, I draw on my years of experience as a writer, freelance editor, entrepreneur, and marketing professional to teach leaders how to build their reputations as authoritative experts within their companies and industries. The presentations below are a starting point, and every presentation I give is tailored to meet the needs of the people in the (real or virtual) room. 

A BODY OF WORK: THE KEY UNLOCKING THE DOOR TO OPPORTUNITY
​​To build a reputation as an authoritative expert and open the door to new opportunities, you must develop a cohesive body of work that demonstrates your credibility and shares your ideas, insights, and perspective.

Attendees will:
​
  • Learn why it is so important to develop a body of work, and how that will help them advance in their careers or build their businesses.
  • Define the bold, insightful, and galvanizing idea upon which they will build their reputation.
  • Identify and develop topics they will explore that will make a competitive difference to their company. 
  • Build a strong professional network that supports and amplifies their BIG idea.
  • Attract new opportunities by developing content that positions them and their company as authoritative experts. ​
Audience: Consultants, business coaches, corporate executives, and nonprofit leaders.

Time: 60-90 minutes.

Alternative Formats: Three-hour workshop or one-day intensive.

RISE ABOVE THE CACAPHONY: WRITING FOR HIGH-VISIBILITY PUBLICATIONS
Would you like to write for industry trade journals, association publications, or well-known business magazines? My proprietary PEACEFUL Publishing Method™ walks attendees step-by-step through the exact process I use to help my clients secure bylines in publications like Nonprofit Quarterly, Entrepreneur, Inc., EHS Today, and Business Insider.  

Attendees will learn how to:
​
  • Identify and prioritize the business and personal goals underlying their desire to write for publication.
  • Define their body of work and create an editorial calendar to guide article development.
  • Identify and pitch the right high-visibility publication to reach the intended audience.
  • Craft compelling articles that capture readers' attention and position them as authoritative experts.
  • Use published articles to build a strong professional network and secure new opportunities.​
Audience: Consultants, business coaches, corporate executives, and nonprofit leaders.

Time: 60-90 minutes.

Alternative Formats: Three-hour workshop, two-day intensive, or six-week program.

WRITING THAT POSITIONS YOU AS AN AUTHORITATIVE EXPERT
When you become a better writer, you become a deeper thinker. Whether you're writing articles for the company blog or a third-party publication, it's essential that you keep the reader in mind and provide real value so you don't add to the noise.

Attendees will learn how to:

  • Identify the parts of an article and explain how each part works together to keep the readers' attention.
  • Write compelling articles that position them and their companies as authoritative experts.
  • Align their writing to the voices of the publication and their company.
  • Establish a writing practice to combat writer's block and get their ideas out of their heads and onto the page.
  • Conduct a developmental and substantive edit to strengthen every article they write.
Audience: Consultants, business coaches, corporate executives, and nonprofit leaders.

Time: 60-90 minutes.

Alternative Formats: Three-hour workshop or one-day intensive.

Is your community ready to step into the limelight?

Set up a 30-minute exploratory call to discuss your next event.
let's talk





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​I'd love to hear from you!

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Catchline Communications
57 Denison Avenue
New London, CT 06320
+1 (978) 394-9750
hello@catchlinecommunications.com
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​9 AM — 5 PM Eastern
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